Sunday 1 November 2009

... Half Term Work ...




Critical Investigation ... To what extent has the media created moral panic upon issues reflecting black teenagers within contemporary UK news, advertising and culture through association of stereotypes.

Linked Production ... A cinema advert lasting 1 minute reflecting a different approach on black young teenagers within society, acting in a way in which the media wouldn't associate them with.

MIGRAIN ...

Media Language ... This is a must have throughout my research and production criteria. Media language will be used throughout, in order for me to show my knowledge and understanding of the topic i am researching and taking part in, also by me using media language it will show how in depth my knowledge is as i should be able to give key examples of media language linked with my chosen critical investigation and linked production. Also as i am focusing on a wide range of media forms such as contemporary UK news and advertising, the type of media language therefore must be wide ranging and specific to my critical investigation, this also will show how much i know about my topic and research i am taking out.
Institution ... Due to the reason that I will be focusing on contemporary UK news, an example of an institution that can be linked with this could be News Corp. This can also be linked to the theory of Marxism as it will show how the Bourgeoisie control what is shown, in this case News Corp has the right to show the type of news and information that is broadcasted on TV. I Will also be looking at films, adverts, magazine articles, music videos, documentaries and TV programmes. The reason why i have chosen to look at a wide range of media forms is so that i can view a wide range of representations used throughout the media, and to see if there are any similarities and differences within the media texts.


Genre ... There is no real genre to what i will be investigating, as i will be focusing on different representations and stereotypes of black teenagers within different media texts. Also the use of a moral panic being involved within my investigation may show how people are influenced and gullible on what the media has to say.

Representation ... As the focus of my critical investigation is on black teenagers within the UK, I will be focusing on the view that more negative representations are shown throughout the media on black teenagers rather than positive representations. Examples of this could be the statistics of gun and knife crime teenage victims and killers, also the statistics shown on black teenagers failing school. Whereas more positive representations of black teenagers are shown through sports and music.

Audience ... As i will be focusing on Contemporary UK News, the audience therefore will be very wide as a lot of people may watch the news.

Ideologies ... The main ideology that is going to be represented throughout my investigation would be the idea that all black teenagers are bad. The idea that negative representations are being represented throughout contemporary UK news and advertisements gain a moral panic within society on the belief that all black teenagers have negative views. As a result of this different people may be able to relate to this issue as different people may have different views on the view that all black teenagers are not well behaved or " sensationalised" by the media that they have negative representations and life issues.

Narrative ... There is no clear narrative within the critical investigation i have chosen to undertake. However the use of Propps Characters theory can be linked to specific news stories. An example of this could be the negative news on gun and knife crime. The young black teenagers that are involved with the crimes are seen as the enemies, whilst the innocent people that are the victims are seen as the innocent people within society.

SHEP ...

Social ... The main social issues that are being portrayed within society linked to my investigation at this current time, would be the examples of gun and knife crime within the UK. Films such as Kidulthood, Adulthood and Bullet Boy are good examples of the social issues linked with black teenagers within the UK. The moral panic that all black teenagers are associated with gun and knife crime link to this. Also the lack of education opportunities and criminal minds are associated with these types of films. This moral panic therefore doesn't allow society to see that not all black teenagers are associated with gun and knife crime and also not all black teenagers are not keeping up with their educational purposes.

Historical ... The main issue i have chosen to focus on within this investigation would be the idea of negativity following young black teenagers and the negative representation used within the media from past history to the contemporary media texts today. Also the idea of positive black teenagers such as Chipmunk, Tinchy Stryder and Aml Ameen who are all positive black teenagers in the same living conditions as most stereotyped black teenagers within the UK.
Economical ... The main example i have chosen to concentrate on would be the example of Knife crime and gun crime being so consistent and high in the areas of South and East London in deprived areas such as estates. This therefore would be linked to my investigation as it will show stats and facts on those living in deprived areas and how they are influenced to take part in gun and knife crime. This also can be linked with the audience as they can be influenced where not to buy their houses and also can prevent less people to travel in those types of areas.

Political ... The main political view based on my investigation would be the idea of 'black on black' crime and also how high statistics have risen over gun and knife crime. There have been a number of campaigns taken out in order to stop and prevent knife crime within the UK. Also the idea of knife crime rising within the UK challenges tourists coming to the UK due to fear of getting stabbed.

Below is an example of a campaign that has been launched recently, where teenagers produce adverts that allow society to see the harms o knife crime. The reason why i have chosen this specific campaign is because my group and myself are going to be focusing on advertising within our linked production and also from the idea that teenagers create the adverts allows me to see they type of standards and abilities they have.


http://www.channel4.com/news/articles/society/law_order/knife+crime+campaign+launched/2264362

This study fits into the contemporary media landscape because it shows how black teenagers are represented within society and how the rise of gun and knife crime within the UK today have caused a moral panic in believing that all black teenagers have the same ambitions and ideologies.

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