Thursday 15 October 2009

Regulation and Censorship and Media Technology and the Digital Revolution ...

Regulation and Censorship ...

BBFC - The BBFC has the ability to ban films. The BBFC mainly focuses on the certification of films, and debates whether or not a specific film should have a specific certification. This therefore may create moral panics within society as it can be argued that young children are allowed to watch films that they shouldn't be allowed to watch.


OFCOM - Ofcom is responsible for the control of what is shown on TV and radio. Viewers therefore have the freedom and ability to complain if they personally feel something is not suitable to be on TV or radio. Therefore programmes/documentaries/films that are shown on TV must focus very closely on their representations and stereotypes used. Mainly because viewers may take offence and this may conclude in the programme being taken off air. The digital takeover can be linked to this, due to idea that there are over 1000 channels on SKY TV And more than 200 channels on satellite. Therefore there may be a risk on what people can complain about due to the amount of TV Channels and wide range of programmes that are viewed.

Media Technology and the Digital Revolution ...

Firstly Media Technology has been wide spreading over the last few years. There are a wide range of platforms that people can access the media on or consider an aspect of media. Examples may be the Internet, TV, Magazines, Mobile Phones, Newspapers etc. The new age of media has allowed more people to access the media due to the range of platforms that the media can be accessed with. Therefore the media has taken an advantage tool as more people are becoming familiarised with the media. One example could be Sky Sports News. Sky Sports News is available on TV, Magazines, Internet, Mobile Phones and Radio. This therefore proves how easily accessible media is now becoming in order to suit viewers needs.

Monday 12 October 2009

Homework - Critical Investigation And Linked Production

The Critical Investigation That Is Going To Be Researched And Analysed Is The Idea That "Is The Issue Of Obesity Turned Into An Unnecessary Moral Panic". This refers to the idea that the media is obsessed with the idea that it is not right for people to be obese and by creating a moral panic people believe there is a specific way in which people should look and how their personal image/body type should be.



Therefore the linked production that has been linked to this critical investigation is "Print Ads" linked to the idea of obesity or the correct body type that people should have. This is a good link as print ads will allow people to gain a mental understanding of what is right and wrong and also advertisements may be beneficial to people, depending on where they see the print ad. For example if the advert is in a women's gossip magazine, this may influence women to eat the correct foods or do the correct exercises.



5 Glossary Words



Gender - Physcological and cultural aspects of behaviour associated with masculinity and femininity, acquired through socialisation, in accordance with the expectations of a particular society.

Soft Focus - In Images, the use of a special lens or filter to create a hazy light around the subject. The reason why this would be useful as so that the audience can relate to to what the main subject or topic is about.

Reception Theory - Its audiences decode media texts in ways that relate to their social and cultural circumstances and individual experience. Reception theory uses qualitative and ethnographic methods such as group interviews and participant observation - Therefore interviewees and data can be linked through the print add as people are able to give an effective view on the idea of obesity.

Political Correctness - The practice of challenging and altering language that could give offense, stereotype, or exclude people because of their disability, race, sexual orientation, religion or political views. This is an important term as it is crucial that people that are obese are not discriminated through the print add.

Metonym - Part of the representational image used to stand for a whole in such a way the viewer is able to construct the rest of the story from the part given. This therefore would be a good link as it will show how people may react from the print add and how people may judge or take on board what the print add is trying to say or relate to.